Considering the crowds and the confined space in the business district, how to play a role in the limited space and shaping and promoting brand image has become a major proposition in design. In order to cope with the fact that most of the consumers in jewelry shops are women, therefore from the aesthetic angle, dyed burgundy red hue of the large area of the ceiling, and assorted with metal, stone and wood to set up an extremely noble visual sense, so that people in the store can feel sumptuous without oppressive while purchasing. In order to avoid the spatial constrained sensation, the entrance door is designed as an open configuration to bring closer the distance of interior and exterior. The image with both artistic and humanistic spirit also makes the brand successfully be the rage, further stationed brand counter.
For the purpose of appealing the passing consumers to stay and experience different consumption sensation, sustained the bold and distinct impression of Cuba to bring about the romantic atmosphere of the brilliant era; the whole space is composed of exquisite sculptures and iron pieces with titanium-plated metal display racks to highlight the fine and smooth texture of the jewels; when light reflect through the amber mirrors, spread the magnificent temperament of the space."Music" is one of the fastest approaches to assimilate foreign culture, which is also a symbol of the pursuit of fashion. The shop owner is keen to appreciating MTV, thence the designer decided to put the interest into the space, which is as well belongs to the fashionable section. Accordingly, we invited the talented director of music video to shoot a short film, and broadcast on the wall at the rear of the counter, which provide people a stunning visual highlight, furthermore imbue rich vogue ambience of the space.
Taking the layout limitation of the small floor number into account, thus adopt the large glass windows and the slightly retraced entrance design to create a pass-through and openness visual sense; the shop windows in addition fashioned the brand image, furthermore enlarge the visual sensation of the interior space. Step into the shop, the burgundy red hue ceiling sets the scene to create a layered aesthetics by means of the elevating hollowed design and highbrow hidden trim. In addition, the exquisite, elegant crystal chandelier sheds the luxurious and profound atmosphere of the space. The floor reduces the brightness of hue, and employ diamond-cut plywood to initiate the effect of outspread. In order to fit in with the shapes of the jewelries, the European classical style side tables such as round and hexagonal shapes are particular chose in FFE selection. Through the contrast of low brightness and dark tinge of the wall, assorted with titanium metal display frames to highlight the luxury element of the merchandises.